PSG: Several deals on Ousmane Dembélé’s table; camp makes big announcement

Ever since PSG man Ousmane Dembélé won the 2025 Ballon d’Or, his popularity has reached unprecedented levels. Several brands have been, since then, interested in making the Frenchman a part of their projects. However, as per a report by Le10Sport, Dembélé has turned down several brand offers in a bid to remain true to his faith and values.

Dembélé was one of the most important reasons behind PSG’s first UEFA Champions League and continental treble, and a quadruple if all trophies are to be taken into account. He had a prolific goalscoring season as he improved his finishing extensively, something for which he was criticised heavily during his time at FC Barcelona. These performances led Dembélé to win the 2025 Ballon d’Or, and since then, the 29-year-old forward has been a centre of attention for several top bands who have offered him lucrative deals.

As reported by L’Equipe, Dembélé has seen a significant change in his lifestyle ever since he won the Ballon d’Or, and the number of requests from brands he has received has been consistently on the rise. A source close to the player said, “There have been a huge number of offers, of course. But a decision was made to be very selective and not do things that didn’t align with his approach and values.” According to L’Equipe, the forward turned down several lucrative offers from a luxury brand, as well as sports betting companies. Dembélé, reportedly, also refused several hundred thousand euros for a social media post. While still saying yes to some brand deals, the player could have had four or five times more deals in his hands if he had nodded his approval to the ones he turned down.